The Hong Kong-headquartered company specialises primarily in nutraceutical and pharmaceutical ingredients.

Recently, the company made its entry into the beauty and personal care market with HairAGE Vitae, an Ageratum conyzoides​ extract. Commonly known as billy goat weed, it is a widely available plant found in Africa, Asia, and South America.

R.V. Venkatesh, managing director, Gencor Pacific told CosmeticsDesign-Asia​ that the firm sees huge potential in the APAC hair care market for the ingredient, which can be applied to a variety of products, including herbal shampoos and leave-on gels.

“APAC is a big beauty market and compared to other markets, what we’ve found is that people in APAC are more conscious about the hair,”​ he said. In particular, Venkatesh highlighted opportunities in North Asia and South East Asia.

The rise of the clean beauty movement coupled with the increased interest in health has spurred demand for natural hair care products as well as products that tackle concerns such as hair loss in the region.

Hair loss and long COVID

Venkatesh expects the demand for anti-hair loss products to become more prevalent, especially as hair loss is among one of the negative effects of long COVID.

“There are multiple papers published now that are showing that one of the effects of the long COVID is hair fall both for men and women. Post-COVID hair loss is a big issue that is affecting people, so that area has huge potential and opportunities for us.”

Venkatesh referenced a study published​ in Nature Medicine​ of 2.4 million people in the UK, which found that people experiencing long COVID reported a wider set of symptoms than previously thought, including hair loss.