Rihanna and PUMA Collaboration: FENTY x PUMA Avanti Revolutionizes the Fashion World

Rihanna and PUMA: A Groundbreaking Partnership

As one of the global icons in the music, culture, and fashion industries, Rihanna has once again captivated the fashion world with her collaboration with the renowned sports brand, PUMA. The long-awaited collaboration has taken shape as FENTY x PUMA Avanti. Let’s delve deeper into this spectacular partnership that has made waves in the fashion world.

History of Collaboration

The collaboration between Rihanna and PUMA began in 2015 with the launch of the iconic Creeper. At that time, few could have predicted that this collaboration would become one of the most influential in the sportswear fashion industry. Since then, Rihanna and PUMA have continued to produce collections of footwear and clothing that combine sporty elements with unique designs, creating extraordinary fashion statements.


FENTY x PUMA Avanti: The Latest Collaboration

FENTY x PUMA Avanti marks the culmination of this collaboration. Avanti shoes are the result of blending high-quality design from PUMA King football shoes with the iconic Easy Rider running shoe sole. It is a perfect example of the fusion of style, comfort, and functionality, resulting in shoes that can be confidently worn on the field or the streets.

Rihanna’s Style in FENTY x PUMA Avanti

What makes FENTY x PUMA Avanti unique is Rihanna’s personal touch in its design. By combining high-quality leather details with a durable rubber outsole, Rihanna has added her creative touch to the classic PUMA design. This demonstrates that this collaboration is not just about creating popular fashion items but also embracing individuality and self-expression in clothing.

Products for the Whole Family

Rihanna and PUMA have also shown their commitment to providing products that can be enjoyed by the entire family. In addition to being a unisex choice for adults, Avanti is also available for children. This decision is wise as it combines the strengths of two PUMA icons in one stylish and versatile product.


PUMA’s History in Football

To understand the origins of the Avanti design, we need to look into PUMA’s history in the world of football. Since 1968, PUMA has been the choice of legendary football figures such as Eusebio, Pelé, and Maradona with the original PUMA King football shoes. Later, in 1978, they embarked on a journey into running shoes with the PUMA Easy Rider. Both of these shoes have laid the foundation for the iconic Avanti design.

Influence of Jil Sander’s Design

Not only did PUMA’s history in football influence the Avanti design, but the first fashion collaboration between Jil Sander and PUMA in 1998 also played a significant role. This collaboration merged both styles with the launch of Jil Sander King. The inspiration for the Avanti design dates back to 2001, and now, in 2023, Rihanna has added her personal touch to the design, from leather details to the rubber outsole.

Rihanna’s Words

Rihanna herself stated, “I want to bring something iconic from the archives to the streets, and the late Pelé made the Avanti shoe so iconic.” This reflects her determination to bring something special through this partnership.

PUMA’s Enthusiasm

Maria Valdes, Chief Product Officer at PUMA, also shared her enthusiasm, stating, “This is an exciting start to our partnership. We spent time together opening PUMA’s archives and identifying the right products that represent Rihanna. Avanti is a classic PUMA with a unique and iconic perspective. I am thrilled to see this project come to life, and even more excited about what the future holds for us.”

Details of FENTY x PUMA Avanti

FENTY x PUMA Avanti is not just a pair of shoes; it is a fashion statement. With vintage leather that is soft as butter, a foldable tongue with FENTY, and PUMA CAT logos in gold foil, these shoes offer an elegant yet sporty look. With a rubber outsole and a leather upper, Avanti’s details reflect PUMA’s deep history and heritage in football. Available in black and white versions with chrome accents, featuring laser-etched logos and chrome leather details.

The extraordinary FENTY x PUMA

FENTY x PUMA Avanti is the extraordinary result of the collaboration between Rihanna and PUMA, combining style, history, and innovation. It’s not just about shoes; it’s also about embracing individuality and self-expression in clothing. With this collaboration, Rihanna and PUMA have left their mark on the history of sportswear fashion, proving that they are an unbeatable pair in creating inspiring styles. Avanti is evidence that fashion and sports can harmoniously come together, bringing innovation and beauty to the fashion world.

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